17 Wednesday Jul 2019
Posted in Chapter 06: Consumer Behavior
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The massive trend of cord cutting, such that many consumers no longer subscribe to cable television services and instead get …
29 Monday Apr 2019
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Mobile devices are ubiquitous, partly because they can do so much. People use them constantly, for a vast range of …
07 Thursday Mar 2019
Despite the widespread media coverage and controversy surrounding Facebook’s access to and exploitation of users’ data, it appears that most …
26 Tuesday Feb 2019
Advertising on Amazon goes well beyond the sponsored ads that appear anytime a consumer initiates a search for a desired …
07 Thursday Feb 2019
Posted in Chapter 06: Consumer Behavior
Modern political conversations are difficult, fraught, and intense. But they also are nearly ubiquitous, such that today’s consumers rarely leave …
05 Monday Nov 2018
A remarkable one-third of all adult women suffer incontinence, whether temporarily or regularly, at some point in their lives. Considering …
16 Friday Feb 2018
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consumer behavior, fedex, IMC, ups, USPS
In the past, delivery services such as FedEx and UPS, and even the U.S. Postal Service (USPS), earned most of …
25 Wednesday Oct 2017
What trend watchers and market researchers tell us, over and over, is that consumers are seeking healthier food options. But …
12 Tuesday Sep 2017
Sometimes, things just come together for a brand. At the same time that people began really looking for alternatives to …
09 Wednesday Aug 2017
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Even as modern society increasingly challenges and rejects limiting gender roles that may have assigned women to stereotypical roles in …