Category Archives: Chapter 11: Product Branding and Packaging Decisions

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White Stripes, On and Off the Field: Patrick Mahomes as the Face of Adidas

28 Tuesday Jan 2025

Posted by in Chapter 11: Product Branding and Packaging Decisions, Chapter 19: Advertising, Public Relations and Sales Promotions

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After he led the Kansas City Chiefs to another Super Bowl victory, NFL quarterback Patrick Mahomes dominated headlines. He simultaneously …

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Dream Machine: Evaluating New Robot Masseuses

12 Tuesday Nov 2024

Posted by in Chapter 02: Developing Marketing Strategies, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 11: Product Branding and Packaging Decisions

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Keto diets, HIIT workouts, injectables, and steam rooms—the wellness and beauty industries have embraced increasingly wide-ranging and diverse trends. Always …

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Wiped Out: Costco Offers a Settlement to Customers Who Purchased Wipes

15 Tuesday Oct 2024

Posted by in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 11: Product Branding and Packaging Decisions

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Spanning more than 146,000 square feet and containing about 4,000 different products at any time, the average Costco store is …

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One Person’s Trash: Can a Paper Bag for Chips Make a Real Difference?

08 Tuesday Oct 2024

Posted by in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 11: Product Branding and Packaging Decisions

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Conservatively, how many bags of snack chips do you figure you’ve eaten in your lifetime? Whether packed in kids’ lunchboxes, …

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