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Category Archives: Chapter 11: Product Branding and Packaging Decisions

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Unsustained Promises as Companies Revise their Sustainability Goals Downward

25 Tuesday Nov 2025

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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green, materials, Packaging, recycle, sustainability

Green is the color of new beginnings and a sign of growth. It’s often used to represent the environment and …

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Whether for Use or for Resale, Shoppers Rush to Buy Discontinued Products

16 Thursday Oct 2025

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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business model, discontinued products, hamster, rush, stockpile

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Whether it’s the technology device they keep in their pockets (Apple vs. Android), the colas they select at the convenience …

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Does First-Class Travel Demand First-Class Luggage?

26 Thursday Jun 2025

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions

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bag, luxury, suitcase, travel

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What defines a product as a luxury offering? That question has long been debated, and answering it requires more than …

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A Move to Crow About? KFC Moves Its Corporate Headquarters to Texas

27 Tuesday May 2025

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

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hq, KFC, move, pizzahut, texas

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The KFC Corporation has always been associated with Kentucky; its former brand name, and the designation that many consumers still …

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White Stripes, On and Off the Field: Patrick Mahomes as the Face of Adidas

28 Tuesday Jan 2025

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 19: Advertising, Public Relations and Sales Promotions

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adidas, football, kansas city, Patrick mahomes, super bowl

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After he led the Kansas City Chiefs to another Super Bowl victory, NFL quarterback Patrick Mahomes dominated headlines. He simultaneously …

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Everything’s Totally Not Gucci: Kering Faces Financial Pressure

23 Thursday Jan 2025

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

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branding, gucci, kering

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Gucci has long been known for its artistic flair and bold, eye-catching luxury products in a variety of colors. But …

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The Billionaire Girls Club: Rare Beauty Pushes Selena Gomez Over the Mark

07 Tuesday Jan 2025

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 11: Product Branding and Packaging Decisions

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billionaire, Selena gomez

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Many of today’s younger generations fell in love with Selena Gomez following her turn as Alex Russo on Disney’s Wizards of …

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Dream Machine: Evaluating New Robot Masseuses

12 Tuesday Nov 2024

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 11: Product Branding and Packaging Decisions

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AI, Fitness, Robots

Keto diets, HIIT workouts, injectables, and steam rooms—the wellness and beauty industries have embraced increasingly wide-ranging and diverse trends. Always …

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Wiped Out: Costco Offers a Settlement to Customers Who Purchased Wipes

15 Tuesday Oct 2024

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 11: Product Branding and Packaging Decisions

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fine, law suit, plumbing, wipes

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Spanning more than 146,000 square feet and containing about 4,000 different products at any time, the average Costco store is …

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One Person’s Trash: Can a Paper Bag for Chips Make a Real Difference?

08 Tuesday Oct 2024

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 11: Product Branding and Packaging Decisions

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Packaging, paper, recycle, sustainability

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Conservatively, how many bags of snack chips do you figure you’ve eaten in your lifetime? Whether packed in kids’ lunchboxes, …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (80)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (242)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (196)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (104)
  • Chapter 15: Strategic Pricing Concepts (108)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (47)
  • Uncategorized (17)

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