A recently published marketing research report provides intricate details regarding what COVID-19 has done to people’s grocery and meal preparation …
Cooking Up Solutions for COVID-19 Pandemic At-Home Chefs
03 Tuesday Nov 2020
Targeting Diversity: Target’s Commitment to Change
30 Friday Oct 2020
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With its headquarters in Minneapolis, the site of the brutal killing of George Floyd by uniformed police officers, Target encountered …
From All Access to +: Reimagining and Rebranding a Streaming Channel
28 Wednesday Oct 2020
Posted in Chapter 12: Developing New Products
The new kid on the streaming block actually has been around for a while. With the merger of Viacom and …
Nikola and Its Stakeholders Are Starting Up a Controversy, Along with a Company
26 Monday Oct 2020
Seeking to become the Tesla of the electric semi-trailer truck sector, the startup brand Nikola has made several claims about …
Won’t You Visit Your Neighbor? Staycations and Travel Services in the Pandemic
22 Thursday Oct 2020
So imagine (it likely won’t be hard) that for some reason (say, a global pandemic), your thrilling, carefully detailed, highly …
Supply, Demand, a Holiday Season, and a Pandemic: The Latest Moves in the Battle of the Gaming Consoles
20 Tuesday Oct 2020
Every few years, an estimated 2.7 billion people wait excitedly for the newest generation of video game consoles to be …
It’s a Cinch: By Aggregating Local Offerings, Cinch Market Aims to Make It Easy to Shop Local
16 Friday Oct 2020
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Cinch, Cinch Market, Conscious Marketing, corporate social responsibility, Overview of Marketing
There are a lot of well-meaning, ethical consumers who desperately want to shop local, support local businesses, and (possibly) protest …
TikTok Provides Both a Candy Challenge and a Candy Solution for One Small Retailer
14 Wednesday Oct 2020
As the saying goes, necessity is the mother of invention. Faced with declining sales and the looming COVID-19 pandemic, one …
Hip Hop Fast Food: A Novel Collaboration Between Travis Scott and McDonald’s
12 Monday Oct 2020
Posters in McDonald’s windows, featuring phrases like “It’s Lit!” and “Straight Up!” along with suggestions that consumers approach the counter …
A Cultural and Ethical Battle over a Live Action Heroine: Controversy in the Credits for Mulan
08 Thursday Oct 2020
Excitement about Disney’s live-action remakes of some of its most popular movies has been intense, and the anticipation surrounding Mulan …