Is it possible for Volkswagen to come back from the emissions cheating scandal and resulting betrayal of consumer trust? The …
Volkswagen Tries to Put Emission Woes Behind as It Vows to “Think New”
15 Wednesday Mar 2017
Leveling the Retail Playing Field, One RFID Sensor at a Time
13 Monday Mar 2017
Posted in Chapter 16: Supply Chain Management
Online retailers have a distinct advantage over traditional brick-and-mortar stores: They can easily track a customer’s activities to help drive …
How Technology and Data Are Changing Sales Management, Among Other Things
08 Wednesday Feb 2017
The changes brought about by technology, social and mobile media, and massive data are frequent topics of discussion, throughout this …
Is a Dash of Local Flavor Enough to Beat Netflix in African Market?
02 Thursday Feb 2017
Posted in Chapter 08: Global Marketing
Can anyone take on Netflix … and win? The South African media giant Naspers Ltd. is trying to do just …
“Certified” May Not Mean Safe: New FTC Ruling Creates Confusion for Used Car Buyers
31 Tuesday Jan 2017
Posted in Chapter 06: Consumer Behavior
To help boost consumer confidence in used cars, many manufacturers tout the benefits of their “certified” used car resale programs. …
For Snapchat, All Users Are Created Equal
27 Friday Jan 2017
Traditionally social networking sites work to form close relationships with famous and influential people, to help boost their membership and …
Luxury Resorts Partner with Auto Manufacturers to Provide a Ride to Remember
25 Wednesday Jan 2017
Need a ride? Check in to one of the top hotels or resorts in the nation and you may find …
“Vile and Amazing”: How a Taco that Consumers Despise and Also Cannot Get Enough of Gives Jack in the Box a Sustainable Advantage
23 Monday Jan 2017
We all know that fast food is not the healthiest choice, and yet most consumers rely on these options at …
Philanthropy with a Dash of Style: The Elbi–David Yurman Partnership
19 Thursday Jan 2017
It isn’t everyday that a luxury jeweler is linked to charitable micro-funding initiatives. But in its efforts to …
Girls as Gamers: The Untapped Revenue Potential of Women in Esports
17 Tuesday Jan 2017
Tags
Revenues in the video game industry are expected to surpass $8 billion worldwide by 2018. But even with this remarkable …