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What’s your reaction when one of your favorite songs, by one of your favorite brands, pops up in a commercial …
05 Tuesday Apr 2016
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What’s your reaction when one of your favorite songs, by one of your favorite brands, pops up in a commercial …
01 Friday Apr 2016
Posted in Chapter 12: Developing New Products
Rather than cutting-edge, Burger King is going old-school with its latest product offering. Although the new menu item is completely …
30 Wednesday Mar 2016
The terms and names that marketers use to describe their offerings are often critically important. Consumers might refer to carbonated …
28 Monday Mar 2016
There is a new retail channel taking off—literally. The “onboard, online retail business” refers to the options that more and …
24 Thursday Mar 2016
If you look back in the archives of our abstracts on this site, you can find several previous summaries of …
22 Tuesday Mar 2016
Some companies choose to raise prices to earn more profits. Others do so in response to increased prices on their …
10 Thursday Mar 2016
We have written previously about how Lego has struggled in its efforts to appeal more to girls. Years of war-themed …
08 Tuesday Mar 2016
Try not to get grossed out, but Mattel’s new Bug Racer toy relies on a live cricket to work. That …
04 Friday Mar 2016
For the first time in several years, McDonald’s is tinkering with the packaging in which it serves its burgers, fries, …
02 Wednesday Mar 2016
Posted in Chapter 10: Marketing Research
The success of The Revenant, starring Leonardo DiCaprio, became evident soon after its release, with big box office numbers and …