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What’s your reaction when one of your favorite songs, by one of your favorite brands, pops up in a commercial …
Selling Out or Selling Well? The Use and Choice of Popular Music in Advertising Campaigns
05 Tuesday Apr 2016
Hot Dog! Adding Another Flame-Grilled Favorite to Burger King’s Menu
01 Friday Apr 2016
Posted in Chapter 12: Developing New Products
Rather than cutting-edge, Burger King is going old-school with its latest product offering. Although the new menu item is completely …
Kola House Restaurant: Ensuring a Service Experience that Includes Pepsi
30 Wednesday Mar 2016
The terms and names that marketers use to describe their offerings are often critically important. Consumers might refer to carbonated …
A Service for Fliers, a Moneymaker for Airlines: WiFi-Enabled Shopping in the Air
28 Monday Mar 2016
There is a new retail channel taking off—literally. The “onboard, online retail business” refers to the options that more and …
The Publishing Wars, the Final Chapter: Apple Conspired to Raise Prices on eBooks
24 Thursday Mar 2016
If you look back in the archives of our abstracts on this site, you can find several previous summaries of …
Disney’s Demand and Supply: Using Higher Prices to Help Ensure Customer Satisfaction
22 Tuesday Mar 2016
Some companies choose to raise prices to earn more profits. Others do so in response to increased prices on their …
Growing and Building the Market, Lego Brick by Lego Brick
10 Thursday Mar 2016
We have written previously about how Lego has struggled in its efforts to appeal more to girls. Years of war-themed …
Mattel’s New Toys Suggest Where It Is Willing to Go for Kids: Bugs in a Car, Barbies Who Talk
08 Tuesday Mar 2016
Try not to get grossed out, but Mattel’s new Bug Racer toy relies on a live cricket to work. That …
A Revised Palette for the Golden Arches: Packaging Updates by McDonald’s
04 Friday Mar 2016
For the first time in several years, McDonald’s is tinkering with the packaging in which it serves its burgers, fries, …
Big Data and a Big Bear: The Use of Bioanalytics to Predict Box Office Revenues for The Revenant
02 Wednesday Mar 2016
Posted in Chapter 10: Marketing Research
The success of The Revenant, starring Leonardo DiCaprio, became evident soon after its release, with big box office numbers and …