For years, even as Southwest and JetBlue beat the major airline carriers on price, the big names like United, American, …
Pricing Trends in the Airline Market
29 Monday Feb 2016
The Thrill of Opening a New Toy, as Represented, and Marketed, on YouTube
25 Thursday Feb 2016
Opening toys is fun, pure and simple. Even the most jaded consumer gets a little thrill from the first time …
Is There a Place for God and Religion in Marketing, and If So, What Is It?
23 Tuesday Feb 2016
Whatever a person’s personal beliefs, the concept of God is widely familiar and recognizable, especially in Western markets that share …
A Bark for Branding: The Reemergence of Target’s Bullseye Mascot
19 Friday Feb 2016
There was a time, just a few years back, when Target seemed to pull back from its hip, clever approach …
Highlighting Absences Rather than Presence: Panera’s New Ingredient Marketing Approach
17 Wednesday Feb 2016
Reflecting the broader consumer movement that seeks to avoid processed foods, Panera has begun to promote a new menu, based …
The MinuteClinic Mobile App: A New Expansion by CVS
15 Monday Feb 2016
There are some apps that are really exciting and “sexy,” promising vast leaps in technological innovation, achieving new capabilities mainly …
Macy’s Pursuit of Those Challenging Millennials
12 Friday Feb 2016
Faced with some surprising sales declines and threats to its status as the leading department store brand, Macy’s has determined …
The Off-Price Retail Revolution: High-End Names, Low-Price Options
09 Tuesday Feb 2016
The debate about whether department stores are disappearing or just undergoing a metamorphosis continues, with no evident end in sight. …
The Slow Shopping Trend: Relaxing for Consumers, Profitable for Retailers
04 Thursday Feb 2016
Posted in Chapter 06: Consumer Behavior
If modern buyers can get everything they need, delivered to their door quickly and efficiently, without having to leave home, …
Take a Yoga Class, Watch a Yoga Demonstration, Then Buy New Yoga Pants: How Lululemon Seeks to Become a One-Stop Shop for Yogis
01 Monday Feb 2016
There are some new, service-oriented offerings available in the newly open, flagship, Manhattan-area Lululemon store. Approximately one-third of the store …