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What television was to previous generations of consumers, it appears gaming is to today’s buyers. Notably, among men younger than …
Getting to Gamers: In-Game Marketing and Sponsorship Options
30 Thursday Jan 2020
Tag Archives: gaming
Girls as Gamers: The Untapped Revenue Potential of Women in Esports
17 Tuesday Jan 2017
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Revenues in the video game industry are expected to surpass $8 billion worldwide by 2018. But even with this remarkable …
Just How Expensive Can a Candy Crush Be?
19 Friday Jun 2015
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Part of the addictive appeal of the apps that millions of people play, from “Candy Crush Saga” to “Clash of …
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