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Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: market research

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Beefing Up Innovation and Vertical Integration with McDonald’s Restaurant Experience Team

30 Tuesday Sep 2025

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment

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Tags

analysis, burger king, competition, market research, McDonald's, Wendy's

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As any Americana or history buff can tell you, McDonald’s initial dominance of America’s national imagination, and wallets, was based …

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Making a First Impression in Less than the First Second: New Evidence About Mobile Marketing

29 Wednesday May 2019

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing

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advertising, market research, science

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We know that the speed of mobile is fast, but recent evidence reinforces just how quickly it moves when it …

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Growing and Building the Market, Lego Brick by Lego Brick

10 Thursday Mar 2016

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 10: Marketing Research

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Legos, market research, Marketing Environment

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We have written previously about how Lego has struggled in its efforts to appeal more to girls. Years of war-themed …

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Changing Titles to Reflect Changing Times: P&G Marketing Directors Become Brand Directors

15 Monday Sep 2014

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 20: Personal Selling and Sales Management

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Brand management, Communications, market research, sales management

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In its latest organizational re-conceptualization, the largest advertising purchaser in the world, Proctor & Gamble (P&G), will do away with …

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Google Analytics Promises Magic to Movie Studios: The Ability to Predict Performance, Weeks Prior to Opening

26 Monday Aug 2013

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 10: Marketing Research

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Box Office Performance, Box Office Sales, Cineplex, Google Analytics, market research, Movie, Opening Weekend

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When a lot of movie watchers search for the trailer for a film in the month before the movie opens, …

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Starting the Year with Predictions: Business and the Economy in 2013

22 Tuesday Jan 2013

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 10: Marketing Research

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market research, marketing, New Year, social media

Everyone knows it’s dangerous to make predictions—and even more risky to write them down for others to see and judge! …

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Market Research or Spying on Customers: Where Is the Line?

24 Monday Sep 2012

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 10: Marketing Research

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Tags

ethics, market research, Target

Where do you go to buy paper towels? How about a new shirt? What kind of store do you visit …

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Kate Spade Repositions its Brand for Success

02 Monday Jan 2012

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 06: Consumer Behavior, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

≈ 1 Comment

Tags

handbag, kate spade, market research, rebranding, repositioning

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Plotting the fortunes of Kate Spade, the handbag brand, can feel like riding a rollercoaster, with steep inclines, dramatic drops, …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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