Families have grown more diverse with time, but many brands have done a poor job at incorporating the changing face …
Mixing Family Diversity into Advertising: A New Recipe for Success
04 Tuesday Sep 2018
Tag Archives: Marketing Environment
Meeting Consumers’ Demands for Healthy While Also Fulfilling Their Cravings for Salty
02 Friday Mar 2018
We keep reading and writing about how consumers are seeking healthier food options, and there is no denying that it …
Can Companies Stay Out of National Debates? Brand Challenges in Divisive Times
28 Tuesday Nov 2017
Most companies prefer not to take strong stands on controversial issues, for fear of alienating consumers on the other side. …
Toyota’s (Socially) Conscious Appeals to Make the Camry Appealing to Every Culture
14 Tuesday Nov 2017
A recent marketing campaign for the Toyota Camry seeks to disrupt and challenge conventional ideas, both in general and for …
Consumers Insist on Healthy Foods—Until You Mess with the Color of Their Trix
25 Wednesday Oct 2017
What trend watchers and market researchers tell us, over and over, is that consumers are seeking healthier food options. But …
Tesla’s Careful Balancing Act as the Model 3 Finally Arrives
28 Thursday Sep 2017
It’s finally here! But then again, don’t get too excited. These are the mixed messages coming from Tesla as the …
Appealing to the Geeks Is Big Business: The Elaborate Experience Marketing at Comic-Con
22 Friday Sep 2017
Comic-Con was once a refuge for nerds and geeks, interested in interacting with others to share stories about their intense …
When Good Timing Meets Good Marketing: The La Croix Boom
12 Tuesday Sep 2017
Sometimes, things just come together for a brand. At the same time that people began really looking for alternatives to …
Players as Characters: How the NBA Leverages its Stars to Connect with Consumer
11 Friday Aug 2017
Tags
When it comes to connecting with fans, the NBA has hit on a winning strategy, moving it far ahead of …
Take a Virtual “Test Drive” Before Booking Your Next Trip
10 Wednesday May 2017
Virtual reality devices and 360-degree videos are quickly becoming widely popular, prompting a variety of players in a wide range …