Everyone knows it’s dangerous to make predictions—and even more risky to write them down for others to see and judge! …
Starting the Year with Predictions: Business and the Economy in 2013
22 Tuesday Jan 2013
Tag Archives: marketing
Promising Service without the Screaming: The Planet Fitness Approach to Gym Memberships
22 Tuesday Jan 2013
It’s the start of a new year, which is always a great time for gyms. People make resolutions to get …
Technical Foul or Just Part of the Game? Executives’ Uses of Corporate Perks in the Modern Era
22 Tuesday Jan 2013
Access to the corporate jet is perhaps the last big status symbol available to successful executives. That, and maybe investing …
The Blurry Line Between Advertiser and Content Provider: A Lexus-Sponsored Food Channel Show
22 Tuesday Jan 2013
In the early days of radio and television, corporate sponsors of entire shows were a common sight. Even the man …
Labor Strikes, Austerity, and the European Union: The Post-Crisis Economy
22 Tuesday Jan 2013
As history books tell us, labor unions came into being to counterbalance the overwhelming power of employers by organizing individual …
Putting Babar and His Family on Parade: A Promotional Campaign for an Old Childhood Friend
22 Tuesday Jan 2013
A royal figure’s 80th birthday seems a likely cause for celebration—even, or perhaps especially, when that figure is a kindly …
Moving in Both Directions: Apple Introduces Both Smaller and Upgraded iPad Versions Nearly Simultaneously
22 Tuesday Jan 2013
YouTube Channels: For You, and You, and You….
22 Thursday Nov 2012
Everybody in the world finds dancing babies funny and adorable puppies, well, adorable. But YouTube wants to make sure that …
When a Cookie Is More than Just a Snack: The Girl Scouts’ New Message
21 Wednesday Nov 2012
Every year, millions of Americans wait impatiently for Girl Scout cookie time (and then find themselves wondering, “Did I really …
Making Slim Jims a Snack for Both Men and Boys
20 Tuesday Nov 2012
When adolescent boys and teens snack, they often focus on just a few items, including beef jerky, as packaged in …