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Best Buy has already promised it. Target followed suit quickly. And Walmart has suggested it might take up the practice …
A Strategy to Stop Showrooming: Price Matching
18 Sunday Nov 2012
Tag Archives: marketing
A Space Age Fantasy? Not Quite, but Different Enough: The Future of Shopping
17 Saturday Nov 2012
Tags
best buy, fedex, Google +, marketing, office depot, Smartphones, social media, ups
Smartphones everywhere. Social media that keep spreading. And consumers chomping at the bit for the next big technology offer. All …
No Controversy Here: Drugstores Jump at the Opportunities Created by the Affordable Care Act
16 Friday Nov 2012
Regardless of politics or where people stand on its passage, the Affordable Care Act is poised to have a radical …
Everyone’s Doing It: The Race to Provide Brand-Specific Apps
15 Thursday Nov 2012
According to some estimates, the number of mobile devices in use globally soon will be greater than the number of …
The Mobile Bridge: Using QR Codes More Effectively
14 Wednesday Nov 2012
In the early days of electronic marketing, manufacturers or retailers would e-mail promotional messages to customers. These e-mails embedded links …
Following Customer Service on Twitter
08 Thursday Nov 2012
Tags
Budget, consumer behavior, customer service, marketing, NPR, Penske, twitter
A company’s Twitter account does not need thousands of dedicated followers to make an impact. Unlike celebrities and media personalities, …
It’s a Hard Knock Life—but Nothing a Little Ragu Can’t Fix
07 Wednesday Nov 2012
For the brands maintained by Unilever, the consumer product giant, advertising is taking a new tack: Focus on emotion, rather …
A True Food Shortage Crisis
27 Saturday Oct 2012
When food prices go up, middle-class families in developed nations complain and often switch to lower-priced alternatives. But the current …
Is It Time to Write an Obituary for Best Buy?
25 Thursday Oct 2012
The future of the consumer electronics retailer Best Buy appears uncertain, and according to several observers, the chain is pretty …
No Credit? Then No Teenage Consumers for Online Stores
28 Friday Sep 2012
The Millennial generation has grown up online. They seek information from Google searches and Wikipedia entries, interact with friends through …