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A wide range of brands have recently unveiled new looks, from condiments, to beers, to cookies, to retailers. The logic …
Refreshing the Brand Needs a Better Reason than Just COVID-19 Boredom
20 Tuesday Apr 2021
Tag Archives: rebranding
An Abbreviation No More: Weight Watchers Rebrands as Simply WW
16 Friday Nov 2018
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In a bold pronouncement for the chief executive of a diet company, Mindy Grossman recently announced straightforwardly that “the world …
The Global Appeal of a Distinctly American Brand: The Rebranding Efforts of American Airlines
09 Saturday Feb 2013
For more than 40 years, American Airlines had used the same logo: a pair of capital As, one red and …
Soap Brand, Ivory, Rebrands after 150 years
10 Tuesday Jan 2012
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It isn’t easy to make something that has been around for nearly 150 years look new. But Proctor & Gamble …
Kate Spade Repositions its Brand for Success
02 Monday Jan 2012
Plotting the fortunes of Kate Spade, the handbag brand, can feel like riding a rollercoaster, with steep inclines, dramatic drops, …
Remaking the Duane Reade Drugstore in New York City
01 Tuesday Nov 2011
Posted in Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
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Delish, drugstore, duane reade, loblaws, NYC, presidents choice, Private label, rebranding, remodel, repositioning
At one point, Duane Reade, the drugstore chain in New York City, had so fully embraced its minimalist approach to …
The Godfathers of Fashion
20 Saturday Mar 2010
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Talk about an offer they couldn’t refuse. L.L. Bean needed some way to communicate that it was expanding beyond the …
Wine in Convenience Stores
13 Friday Nov 2009
When you cannot afford to eat out, you eat more at home. But a significant portion of the restaurant bill …
L.L. Bean Uplifts its Brand with More Fashion
06 Friday Nov 2009
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Not many centennials worry about new images, but as L.L. Bean approaches 100 years old, the retailer best known for …
Where’s the … Brick Wall?
13 Tuesday Oct 2009
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One of the most popular catchphrases of the 1980s—“Where’s the beef?”—began the infamous burger wars, where McDonald’s, Wendy’s and Burger …
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