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Tag Archives: Sochi

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A Speed Skating Shutout Becomes an Opportunity for Public Relations Gold: How Under Armour Turned a Potential Embarrassment into a Contract Extension

12 Monday May 2014

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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olympics, Sochi, Speed Skating, Under Armour

The U.S. Olympic speed skating team arrived in Sochi with the promise of years of technology innovations literally on their …

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Overcoming the Agony of Defeat and Insuring a Comeback: Olympic Advertising by Liberty Mutual

12 Wednesday Feb 2014

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 19: Advertising, Public Relations and Sales Promotions

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2014, Liberty Mutual, Sochi, Winter Olympics

Skiers crash. Skaters trip and fall. Sleds overturn. The very nature of competition means that every athlete loses, stumbles, or …

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BMW’s Olympic Sponsorship: Moving Beyond the Backstage and Onto the Course

11 Tuesday Feb 2014

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 19: Advertising, Public Relations and Sales Promotions

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2014, BMW, olympics, Sochi

For many sponsors of the Olympics or the teams competing in them, the deal is pretty straightforward: The company provides …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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