A Speed Skating Shutout Becomes an Opportunity for Public Relations Gold: How Under Armour Turned a Potential Embarrassment into a Contract Extension

12 Monday May 2014

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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olympics, Sochi, Speed Skating, Under Armour

The U.S. Olympic speed skating team arrived in Sochi with the promise of years of technology innovations literally on their …

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Overcoming the Agony of Defeat and Insuring a Comeback: Olympic Advertising by Liberty Mutual

12 Wednesday Feb 2014

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 19: Advertising, Public Relations and Sales Promotions

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2014, Liberty Mutual, Sochi, Winter Olympics

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Skiers crash. Skaters trip and fall. Sleds overturn. The very nature of competition means that every athlete loses, stumbles, or …

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BMW’s Olympic Sponsorship: Moving Beyond the Backstage and Onto the Course

11 Tuesday Feb 2014

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 19: Advertising, Public Relations and Sales Promotions

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2014, BMW, olympics, Sochi

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For many sponsors of the Olympics or the teams competing in them, the deal is pretty straightforward: The company provides …

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