11 Monday Feb 2013
Tags
branding, Chevrolet, consumer behavior, Corvette, General Motors, marketing, Product Design, segmentation
For many consumers, Corvette is a brand unto itself, with little relation to its parent company Chevrolet or umbrella General …
22 Thursday Nov 2012
Everybody in the world finds dancing babies funny and adorable puppies, well, adorable. But YouTube wants to make sure that …
20 Tuesday Nov 2012
When adolescent boys and teens snack, they often focus on just a few items, including beef jerky, as packaged in …
17 Saturday Nov 2012
Tags
best buy, fedex, Google +, marketing, office depot, Smartphones, social media, ups
Smartphones everywhere. Social media that keep spreading. And consumers chomping at the bit for the next big technology offer. All …
06 Tuesday Nov 2012
If you and a friend visit your local Safeway store—same day, same time, same store—you may be surprised by something …
01 Thursday Nov 2012
Tags
integrated marketing communications, Marketing Environment, Nine West, Positioning, segmentation, Web Channel
Imagine a channel on which you could watch the following shows: You’ve Been Prom’d, which describes the makeovers of high …
30 Sunday Sep 2012
In the battle of grocery chains, it appears that it is the newest generation of shoppers that is declaring the …
28 Friday Sep 2012
The Millennial generation has grown up online. They seek information from Google searches and Wikipedia entries, interact with friends through …
13 Thursday Sep 2012
Tags
The vision of Indian streets filled with bicycles, carts, and beat-up trucks is not quite history yet. But India’s growing …
16 Thursday Aug 2012
New York City has a strict law against gender-pricing discrimination, but a man and a woman visiting a salon for …