Regardless of warnings by privacy experts, or even readers who have just discovered 1984, the latest examples of companies using …
The Latest Fun with Facial Recognition
19 Saturday Oct 2013
Category Archives: Chapter 09: Segmentation, Targeting and Positioning
Underwear for Regular Guys, Modeled by Sort-of Regular Guys
13 Friday Sep 2013
Before he was a well-known, popular actor—even before his short-lived rap career really took off—Mark Wahlberg gained a name for …
Is Breaking the Glass Ceiling Also Breaking Apart Modern Marriages?
26 Monday Aug 2013
For several decades, studies have shown that women outperform men scholastically, earning higher grades on average and graduating from both …
The Generation Gap, Yet Again: When Older Marketers Address Younger Consumers, in All the Wrong Places
26 Monday Aug 2013
Tags
advertising, Beauty Products, Facebook, Forrester Research, Google +, integrated marketing communications, marketing, Marketing Environment, Millenials, segmentation
For marketing executives, choices about where and how much to spend to appeal to consumers should depend mainly on a …
The Arrival of LTE in England, Together with New Limits on Data Usage
10 Friday May 2013
In England, the most recent advance in wireless came from the mobile provider Everything Everywhere (more popularly known as EE). …
Netflix Seeks to Ensure Customer Loyalty Among the Very Youngest Consumers
30 Saturday Mar 2013
Tags
Arrested Development, Disney, DreamWorks, House of Cards, LucasFilm, marketing, Marketing Environment, netflix, New Product Development, segmentation, targeting, Turbo: F.A.S.T.
Netflix has had a rough decade so far. Beset by increasing competition from Amazon, Apple, and cable on-demand services—and hindered …
Fit as Fashion: The Repositioning of Self Magazine
27 Wednesday Mar 2013
Tags
advertising, consumer behavior, Fitness, Julianne Hough, Marketing Research, repositioning, Safe Harbor, segmentation, Self Magazine, yoga
At one time, fitness and fashion seemed like separate trends. Some people liked to read about how to tone their …
NASCAR and the NRA: A Match Made in Heaven or a Sponsorship Muddle?
24 Sunday Mar 2013
Tags
Gun Sponsorship, marketing, Marketing Environment, Marketing Ethics, Nascar, NRA, Positioning, segmentation, targeting
In signing a sponsorship contract with the National Rifle Association (NRA), the organizers of the Texas 500 at the Texas …
A Great and Powerful Partnership: HSN and Disney
23 Saturday Mar 2013
For a sneak peek at Disney’s upcoming release of Oz the Great and Powerful, fans might have turned to an …
The Magic Kingdom Gets a Little More Magical with MyMagic+ (and Some Cool Wristbands)
19 Tuesday Feb 2013
In a nearly $1 billion initiative, Disney plans to roll out a massive new system in all its parks that …