Try not to get grossed out, but Mattel’s new Bug Racer toy relies on a live cricket to work. That …
Mattel’s New Toys Suggest Where It Is Willing to Go for Kids: Bugs in a Car, Barbies Who Talk
08 Tuesday Mar 2016
Category Archives: Chapter 09: Segmentation, Targeting and Positioning
Who Are the “Becomers”? Disney Knows, and It Is Gearing Up to Appeal to this Latest Generational Cohort
03 Thursday Dec 2015
The president of the ABC Family television network summed up a recent epiphany about the Millennial generation, that popular target …
Grown-Up Millennials and their Growing Preferences for Grown-Up Brands
13 Friday Nov 2015
The powerful influence of the Millennial generation on shopping patterns, brand popularity, and retail channels has been covered widely. But …
Competition Within the Family: How Little Sibling Sam’s Club Is Trying to Get Out from the Shadow of Big Sibling Walmart
15 Thursday Oct 2015
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When it first entered the scene, Sam’s Club had a specific and focused target market: small businesses that wanted to …
Redefining Convenience: Walgreens’ Strategy to Make Life Easier for Customers
24 Friday Jul 2015
At Walgreens, convenience is key. But as Walgreens’ chief marketing officer explains, the meaning of convenience is both more expansive …
How FreshDirect Uses Data Analytics to Grow and Developed Specialized Customer Solutions
12 Thursday Mar 2015
FreshDirect started out in Manhattan in 2002. When it decided to expand its operations, it has a lot of options. …
In the Political Arena, Data Rules, but Data Means Little Without Appropriate Content
22 Thursday Jan 2015
By leveraging the massive amounts of data available about voters, political campaigns have gotten remarkably good at targeting. They can …
Demographic Similarities and Differences in Consumers’ Advertising Recall
19 Wednesday Nov 2014
In parallel surveys, a marketing research company tested which print advertisements readers remembered most from several English- and Spanish-language magazines. …
Are Baby Boomers Too Old for TV? Some Networks Seem to Think So
07 Friday Nov 2014
The western mystery show Longmire, aired on the A&E cable network, had a lot going for it. It was based …
The Strengths, Weaknesses, Opportunities, and Threats Facing McDonald’s Today
21 Tuesday Oct 2014
According to the most recent reports, the slump McDonald’s is experiencing currently is not only the worst in a decade, …