The introduction of the fifth iteration of the iPhone offered consumers two options: They could shell out $100 more to …
Apple’s Dual iPhone Introduction Strategy: A Genius Move or a Product Line Overload?
05 Tuesday Nov 2013
Category Archives: Chapter 12: Developing New Products
Nielsen Seeks to Track Viewership, Regardless of the Media People Use to Watch
23 Wednesday Oct 2013
As television viewers have changed their practices—such that more and more people catch the latest shows on their tablets or …
Simplicity as a Strength, and as a Weakness: Twitter’s Advertising Formats and Plans for the Future
13 Sunday Oct 2013
Tags
The overall strategy embraced by Twitter seems to follow the KISS principle: Keep it simple, stupid! The microblogging service provider …
Even If They Build It, Will Customers Come? The Shaky Status of 3D Movie Sales
20 Friday Sep 2013
Tags
3-D Movies, Avatar, consumer behavior, Developing New Products, services, The Wolverine, Turbo, Wizard of Oz
The number of movie theater screens showing 3D films has increased to its highest level ever: approximately 15,000 screens, or …
Divided Attention, Increasing Revenues? Producing Television Content for Handheld Devices
26 Monday Aug 2013
Tags
AMC, Breaking Bad, consumer behavior, Divided Attention, NBC, New Product Development, Nielsen, Second Screen, The Killing, The Mindy Project, The Walking Dead
According to recent Nielsen reports, television watchers no longer just watch television. Instead, approximately 40 percent of them have the …
A Key Motivation for Waking Teens Early on Weekends Disappears: McDonald’s Hints at Breakfast All Day
26 Monday Aug 2013
Once upon a time, McDonald’s did not offer any breakfast: no pancakes, no links, no nothing. Then in 1973, it …
Making Movies in and for China: How the Dreamworks Chief Has Become “Mr. China”
02 Thursday May 2013
Tags
Jeffrey Katzenberg’s business card is a model of good global business marketing. On one side, it lists his name and …
Getting Angry in New Realms: As Angry Birds Enters the Video Market, Rovio Expands Its Brand
28 Sunday Apr 2013
From its origin as the developer of an app filled with cross-looking, animated birds, the Finnish company Rovio is hoping …
Netflix Seeks to Ensure Customer Loyalty Among the Very Youngest Consumers
30 Saturday Mar 2013
Tags
Arrested Development, Disney, DreamWorks, House of Cards, LucasFilm, marketing, Marketing Environment, netflix, New Product Development, segmentation, targeting, Turbo: F.A.S.T.
Netflix has had a rough decade so far. Beset by increasing competition from Amazon, Apple, and cable on-demand services—and hindered …
Getting the News to Facebook Fans—Second? Lay’s Flavor Contest Winners
28 Thursday Mar 2013
Tags
crowdsourcing, Facebook, Flavor Contest, integrated marketing communications, Lay's, New Product Development
When Lay’s decided to introduce a new chip flavor in its U.S. market, it planned to turn to the crowds, …