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In a recent abstract, we detailed how U.S. manufacturers had put new pressure on the Federal Trade Commission (FTC), asking …
Violating “Made in America” Rules: An Update from the FTC
08 Monday Apr 2019
Category Archives: Chapter 19: Advertising, Public Relations and Sales Promotions
When Is It Bragging, and When Is It False Advertising—And Who Decides? Comparative Advertising by Chevrolet and the Responses by Its Rivals
18 Monday Mar 2019
In one of the recent iterations of its long-running advertising campaign, in which real customers encounter new information about its …
Debates over Making “Made in America” Rules Stricter
13 Wednesday Feb 2019
The Federal Trade Commission (FTC) is in charge of making sure that the claims advertisers make in their marketing communication …
Recovering from Racist Ads: Dolce & Gabbana Faces a Challenge of Its Own Making in China
25 Friday Jan 2019
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It seems like it shouldn’t be a hard lesson for companies to learn: Don’t be racist, whether in international advertising …
Raw and Untouched, Aerie New Campaign Showcases Real Women Coping with Difficult Challenges
04 Thursday Oct 2018
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Lingerie retailer Aerie has been hitting the right notes with its consumers. Its successful, ongoing #AerieReal campaign features unretouched images …
With Consumers Turned Off, the Future of Television Advertising Sales Is Unclear
06 Thursday Sep 2018
The declining ratings do not lie: Traditional television is in trouble. Younger viewers have abandoned it, and the median age …
Mixing Family Diversity into Advertising: A New Recipe for Success
04 Tuesday Sep 2018
Families have grown more diverse with time, but many brands have done a poor job at incorporating the changing face …
Just a Little Bit Creepy, or Way Too Far? How Spotify and Netflix Are Using Their Highly Specific Data Analysis Results
06 Tuesday Feb 2018
Consumers might say they know that streaming services, such as Netflix and Spotify, gather lots of data about their preferences …
Citing a More Distant Past to Help Consumers Forget Recent Events: Volkswagen’s Nostalgic Advertising Campaign
14 Thursday Dec 2017
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The history of Volkswagen (VW) features notable images and events, both positive and negative. Although its image and brand personality …
“Dadvertising”: Using Revised Views of Masculinity to Market to Men
09 Wednesday Aug 2017
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Even as modern society increasingly challenges and rejects limiting gender roles that may have assigned women to stereotypical roles in …